m-Com in Rural India
Emerging technological trends are expected to create a remarkable impact on the way Rural India access information and make productive use of it for economic betterment.
Between 2016 and 2020, Rural and Urban India will come closer with structured B2B & B2C trades on m-Commerce platform, easy payment processing through Payment banks and wallets and real-time demand supply fulfillment.
InGreens with its deep understanding of Rural Indian consumer behavior, Mobile Application development expertise and domain knowledge on Agriculture input-output industry, wants to make an impact on this space.
InGreens Rural m-Com Platform:
Assisted, Asset light, Zero inventory, Marketplace
Indian rural retail is mostly unorganized with very little tracking of product movement beyond dealer and distributor. Intermediaries dominate the link between producer and consumers. Standard E-Commerce models, on the other hand, have distribution bottleneck to reach largest set of consumers at rural hinterland.
Out of 418 Million rural telecom subscribers in India (TRAI, June 2015), 60 Millions are active internet user (IAMAI, Aug 2015). 60% of them access internet through Mobile. Densely populated WB in particular, has 4,90,61,944 wireless Mobile subscriber base (TRAI, June 2015).
In the backdrop of fast growing data penetration, InGreens assisted m-Com model will start operations in Rural B2B space by enabling rural retailers with credit, mobile payment, wide range of zero inventory product portfolio and on demand supply.
Disruption of traditional supply chain with technology intervention will bring manufacturers and consumers closer, benefitting both and eliminating value inefficiency in the trade channel.
While Omni-channel demand aggregation at rural hinterlands will increase bargain power of the platform, end point retailers will be able to increase business volume, acting as assisted outlet, transaction point, delivery termination point and with large set of virtual inventory.