who we are
It’s all about last mile
Rural India is getting into digital ecosystem! Faster than we can imagine.
Social content sharing apps, mobile wallets, together with Increasing data penetration and decreasing cost of smart devices have started bringing transformational changes in rural spending pattern and purchasing behaviour. 85% of Indian population residing in small town and villages have started taking informed decision.
Large number of smartphone subscription is radically shifting the way Government reaches to citizens with public services. Higher data consumption is changing consumer behaviour of internet economy. Vast and wide Indian rural consumers are purchasing aspirational products with better price discovery, getting into impulsive buying and opening their wallets like city counterparts.
Since rural consumption side is getting into digital ecosystem, this is a skyfull growth opportunity for Agribusiness as well as Consumer product/ service firms to reach 90,00,00,000 (900 Million) buyers beyond reach of conventional eCommerce with innovative consumer outreach models, faster than others.
Here comes InGreens!
InGreens is the fastest growing firm in Rural B2C (Business to consumer) and G2F (Govt. to farmer) service space with its robust field team. It is recipient of ‘Rural innovation fund’ from NABARD. Having incubation support from STEP IIT Kharagpur, InGreens has developed and managing India’s one of the largest Agri mobile Governance platform on cloud, Matir Katha. It is closely associated with Soil health card, Farm insurance, Online licensing platform (Seed/ Pesticide/ fertilizer) etc. core Govt. projects, as well as products/ services distribution in last mile.
Director & CEO (IBSK, BCKV)
Ranadeep DasDirector & CEO (IBSK, BCKV)PGDBA-IBS, BSc (Agri) – BCKV
"To get something you never had, you got to do something you never did!"
An adept professional having competency in business modelling, Innovation management, product development and brand communication, Ranadeep was exposed to Asian education & training services industry for last 10 years with emerging brands. He has developed Unitedworld, a pan Asian education brand since inception as Director & CMO between 2009 and 2012. Unitedworld is India’s first open economy focused B-School chain having 6 campuses (Five in India and one at Singapore). Prior to this, he played a catalytic role in developing Globsyn Technologies as AGM, Marketing. Ranadeep loves driving & travelling to undiscovered locations, mixing with people and watching movies.
As CEO at InGreens, he is entrusted to shapeup InGreens into a robust and scalable social entrepreneurship business model combining m-Com and m-Gov. for Rural India.
Director (IIMA, BCKV)
Swayantan PalDirector (IIMA, BCKV)PGDABM, IIM Ahmedabad, B.Tech, BCKV
A Competent IIM Ahmedabad Management Graduate with over 10 years of enriching professional experience in Sales & Marketing, Business Analysis, Research, underwriting, People Management, Business Development (Domestic & International), Corporate Relationship Management, Channel Management. Earlier he was engaged with ICICI Lombard GIC Ltd. as Area Head Corporate business - East and North East India. After graduating from IIM Ahmedabad, he participated at Exchange program with ESSEC Business School, France, for global exposure. Swayantan loves watching movies and reading novels during his free time.
At InGreens Swayantan is heading Mobile Governance vertical and Finance.
Director (FMS, BCKV)
Manas MandalDirector (FMS, BCKV)MBA, FMS-Delhi University, B.Tech, BCKV
Manas has over 12 years of hands on work experience in various capacities both in Senior and Middle Management roles across a spectrum of Industries viz; Retail , Skills, BFSI , Automobiles throughout the country. His specialities include Rural Sales & Distribution Management, Channel & Alliance Management, Tie ups & Partnerships. His earlier assignments were with Subhiksha Retail, Reliance Capital, ICICI Lombard, Eicher Motors. When not engrossed at work, he loves networking apart from spending time with his family and reading.
At InGreens, Manas is heading partner development initiatives and HR.
Dr. Subir Saha
Principle Researcher (TIFR)
Dr. Subir SahaPrinciple Researcher (TIFR)Post Doc, TIFR Mumbai, National Physical Laboratory, Delhi
Being an Ex. Principal Researcher, Motorola India and Nokia Siemens Network, India, Dr. Saha has proven track record of Monetization of Innovation through IP generation. Technology leadership through disruptive innovation as well as incremental evolution in many domains of Internet and Telecom Technology – Next Generation Network, VoIP, Security, IMS etc. with more than 25 filed and 5 issued patents. Well known speaker in many technology forums and International research conferences. A Senior IEEE member and an Innovation Activist, Dr. Saha is competent with Software System Architecture, Carrier Grade High Availability & Scalability, End to end security/ privacy analysis/ solution, Performance Assessment and Assurance, System Engineering of Complex Systems, Product Road-mapping and management. Dr. Saha has immense interest in cooking and loves making innovative recipes.
He is responsible for IT enabled systems design and Analytics applications with a dedicated IT & process innovation team.
Lead- Rural B2B (IIMA, BCKV)
Ananda ChakrabortyLead- Rural B2B (IIMA, BCKV)PGDABM – IIM Ahmedabad, B. Sc. (Ag.) – BCKV
A dynamic IIM Ahemdabad graduate. With multi disciplinary experience and expertise focusing primarily on corporate strategy and corporate finance. After graduating from IIM Ahemdabad, he had engagements in two major real estate developers, specializing in corporate strategy and finance function. Thereafter he had an export oriented start up. His hobbies include sports, games and movies.
In InGreens, he is engaged in partner development initiatives.
Lead- Agri B2B (BCKV)
Asish HalderLead- Agri B2B (BCKV)M.Sc. Agro Chemistry, MBA Marketing
Asish has more than 15 years of field exposure in Rural Sales and Marketing, exclusively in Agriculture Input industry. In various capacities, he has lead zones and territories across geographies on Eastern Zone of India.
Asish has experience of working with both MNCs and Domestic Agrochemical giants like Syngenta India, Nagarjuna AgriChem, Dhanuka Pesticide as well as Godrej Agrovet.
In InGreens, Asish is looking after Agro Inputs.
Manager – Agri B2B (RKMVU)
Azharuddin MiddyaManager – Agri B2B (RKMVU)P.G – Integrated Rural Development & Management, RKMVU
Azhar has started his career with an entrepreneurial context by forming an organization immediate after completion of his P.G with the objective to serve fresh vegetables, fruits, and other agri-allied products to the end consumers direct from farmers’ field.
At InGreens, Azhar is responsible for coordination with the ground team to deliver different projects.
Lead Content (BCKV)
Sudipta RoyLead Content (BCKV)B.Sc. (Ag) - BCKV
Sudipta comes across as a unique blend of having special interest in Agri Entomology and IT. He has a vast 9 years’ experience in managing Kissan Call Centre (K.C.C) operations besides having experience in IT organizations. Sudipta loves playing cricket and watching movies on weekends.
At InGreens, Sudipta is responsible for curation and localization of content keeping latest local trends, methods and practices
Kalyan KarICA, ICAT
Kalyan is the Co-Founder & Director of InQube Innoventures, which incubates “Innovative Inclusive Initiatives”. Kalyan firmly believes that innovative and effective utilization of technology can lead to Equitable, Inclusive & Sustainable growth for the society at large. Currently, Kalyan is involved in incubating several start-ups in the areas of Technology, Education, Healthcare, BPM, Skill Development, Data Analytics and Agriculture.
Earlier, Kalyan Co-Founded an US based Healthcare Services company which was finally acquired by the World’s largest employee benefits organization for US$ 140 Million. His ventures have won “Great Place to Work” award in India for 3 continuous years, as well as “Exciting Emerging Companies to Work for” by NASSCOM and was the All India Finalist for “NASSCOM Innovation Awards”.
Kalyan graduated from St. Xaviers’ College and is a Chartered Accountant as well as a Cost Accountant by Profession with All India Merit Rank in both the examinations. He is a regular Speaker in various Forums and is known for his business and social views and opinion in the Press, Electronic & Digital Media.
Kalyan is currently the Chairman of the National Education, HR & Skill Development Expert Committee of the Indian Chamber of Commerce as well as the Executive Committee of Bengal Chamber and Innovation & IT Sub-Committee of CII. He is also the Governing Body Member of Nabadiganta Industrial Township Authority (NDITA) & Vice President of the Sector V Stakeholders’ Association. Kalyan has served as the Jury for the CII Industrial Innovation Awards and is a Trustee of Sahaj Path, an initiative towards “Inclusive & Quality Education for All”.
Kalyan has also been a part of Government and Business Delegates to overseas countries promoting the “Make in India” & “Bengal Global Business Summit” initiatives.
Tridibesh B.IIMC, JUPGDM, IIM Calcutta, BE (Mech.), Jadavpur University
20 years of experience in Consulting services and Education Management, Member CII (ER) committees in Marketing, Retail & Skills,. Member of BCCI Education committee, Ex. Director & CEO, Unitedworld School of Business, Ex. Head of Operations & Academics, Globsyn Business School. Worked for Australian High Commission. Recipient of Smith Kline Beecham award at IIM C. He loves recitation and listening to Old Bengali Songs.
As a Director, he is overseeing Strategy & Govt. liaison at InGreens.
East MedinipurE Medinipur
North 24 ParaganasN 24 Paraganas
Uttar DinajpurU Dinajpur
South 24 ParaganasS 24 Paraganas
Dakshin DinajpurD DinajpurDistrictsMunicipal townsBlocksPanchayats
"Wealth is at the bottom of the pyramid! InGreens is enabling farmers to produce more, process more and market right to earn more. While higher rural disposable income will boost up domestic demand, InGreens assisted mobile marketplace will enable villagers to spend wise. "