who we are
It’s all about last mile
Increasing data penetration, decreasing cost of smart devices and introduction of payment options like mobile wallet and payment banks are bringing transformational changes in India.
Large number of wireless mobile subscription is radically shifting the way Government reaches to citizens with public services and vice versa. Growing data consumption is bringing major changes in consumer behaviour of internet economy. Access to information, on demand and real-time, is bringing more power to common man. Along with metros and towns, Rural India will reap its benefit, during next five years.
InGreens, founded by a group of IIM graduates and seasoned professionals, wants to play a role in this space with SMAC (Social, Mobility, Analytics and Cloud) solutions. InGreens is recipient of ‘Rural innovation fund’ from NABARD. Having incubation support from STEP IIT Kharagpur, it has also bagged India’s one of the first Mobility based Government services delivery project, from a state Government.
Seasoned Professional Team
Diversely experienced and dedicated team of executives have joined hands to develop InGreens, a rural entrepreneurial business model to serve India’s largest consumer class, Villagers. Management and Technology Graduates from leading institutions including IIM Ahmedabad, IIM Calcutta, FMS, TISS, IBS and TIFR with adequate professional experience with leading brands, have decided to transform the way rural India is served with products and services with technology managed parallel distribution network.
Early on the Curve
Smartphone apps as tools to minimize information asymmetry, vernacular UI to ease mobile first internet users and virtual wallet as easy transaction option, together these three are going to convert unbanked rural population into the largest set of domestic consumer class between 2016-2020. People staying in villages including farmers account for almost 70% of India’s population. InGreens will aggregate farmer’s demand of production input as well as villager’s demand of consumer goods and services.
InGreens core team has shown planned and focused approach from day one with very clear product development timelines. They are effectively and efficiently managing a robust Government project, spread across the state for last two years. There is major synergy value between its two focus areas, rural m-Governance and rural m-Commerce. Two verticals are complementary to each other. Govt. initiatives will drive the growth of m-Gov. and consumer behaviour will drive m-Com.
Director & CEO
Ranadeep DasDirector & CEOPGDBA-IBS, BSc (Agri) – BCKV
"To get something you never had, you got to do something you never did!"
An adept professional having competency in business modelling, Innovation management, product development and brand communication, Ranadeep was exposed to Asian education & training services industry for last 10 years with emerging brands. He has developed Unitedworld, a pan Asian education brand since inception as Director & CMO between 2009 and 2012. Unitedworld is India’s first open economy focused B-School chain having 6 campuses (Five in India and one at Singapore). Prior to this, he played a catalytic role in developing Globsyn Technologies as AGM, Marketing. Ranadeep loves driving & travelling to undiscovered locations, mixing with people and watching movies.
As CEO at InGreens, he is entrusted to shapeup InGreens into a robust and scalable social entrepreneurship business model combining m-Com and m-Gov. for Rural India.
Lead - Mobile Governance & Finance
Swayantan PalLead - Mobile Governance & FinancePGDABM, IIM Ahmedabad, B.Tech, BCKV
A Competent IIM Ahmedabad Management Graduate with over 10 years of enriching professional experience in Sales & Marketing, Business Analysis, Research, underwriting, People Management, Business Development (Domestic & International), Corporate Relationship Management, Channel Management. Earlier he was engaged with ICICI Lombard GIC Ltd. as Area Head Corporate business - East and North East India. After graduating from IIM Ahmedabad, he participated at Exchange program with ESSEC Business School, France, for global exposure. Swayantan loves watching movies and reading novels during his free time.
At InGreens Swayantan is heading Mobile Governance vertical and Finance.
Lead - B2B partner development & HR
Manas MandalLead - B2B partner development & HRMBA, FMS-Delhi University, B.Tech, BCKV
Manas has over 12 years of hands on work experience in various capacities both in Senior and Middle Management roles across a spectrum of Industries viz; Retail , Skills, BFSI , Automobiles throughout the country. His specialities include Rural Sales & Distribution Management, Channel & Alliance Management, Tie ups & Partnerships. His earlier assignments were with Subhiksha Retail, Reliance Capital, ICICI Lombard, Eicher Motors. When not engrossed at work, he loves networking apart from spending time with his family and reading.
At InGreens, Manas is heading partner development initiatives and HR.
Director and Lead - Strategy
Tridibesh B.Director and Lead - StrategyPGDM, IIM Calcutta, BE (Mech.), Jadavpur University
20 years of experience in Consulting services and Education Management, Member CII (ER) committees in Marketing, Retail & Skills,. Member of BCCI Education committee, Ex. Director & CEO, Unitedworld School of Business, Ex. Head of Operations & Academics, Globsyn Business School. Worked for Australian High Commission. Recipient of Smith Kline Beecham award at IIM C. He loves recitation and listening to Old Bengali Songs.
As a Director, he is overseeing Strategy & Govt. liaison at InGreens.
Dr. Subir Saha
Lead - Solutions Architect
Dr. Subir SahaLead - Solutions ArchitectPost Doc, TIFR Mumbai, National Physical Laboratory, Delhi
Being an Ex. Principal Researcher, Motorola India and Nokia Siemens Network, India, Dr. Saha has proven track record of Monetization of Innovation through IP generation. Technology leadership through disruptive innovation as well as incremental evolution in many domains of Internet and Telecom Technology – Next Generation Network, VoIP, Security, IMS etc. with more than 25 filed and 5 issued patents. Well known speaker in many technology forums and International research conferences. A Senior IEEE member and an Innovation Activist, Dr. Saha is competent with Software System Architecture, Carrier Grade High Availability & Scalability, End to end security/ privacy analysis/ solution, Performance Assessment and Assurance, System Engineering of Complex Systems, Product Road-mapping and management. Dr. Saha has immense interest in cooking and loves making innovative recipes.
He is responsible for IT enabled systems design and Analytics applications with a dedicated IT & process innovation team.
Kalyan KarManaging Director
Kalyan is the Co-Founder & Director of InQube Innoventures, which incubates “Innovative Inclusive Initiatives”. Kalyan firmly believes that innovative and effective utilization of technology can lead to Equitable, Inclusive & Sustainable growth for the society at large. Currently, Kalyan is involved in incubating several start-ups in the areas of Technology, Education, Healthcare, BPM, Skill Development, Data Analytics and Agriculture.
Earlier, Kalyan Co-Founded an US based Healthcare Services company which was finally acquired by the World’s largest employee benefits organization for US$ 140 Million. His ventures have won “Great Place to Work” award in India for 3 continuous years, as well as “Exciting Emerging Companies to Work for” by NASSCOM and was the All India Finalist for “NASSCOM Innovation Awards”.
Kalyan graduated from St. Xaviers’ College and is a Chartered Accountant as well as a Cost Accountant by Profession with All India Merit Rank in both the examinations. He is a regular Speaker in various Forums and is known for his business and social views and opinion in the Press, Electronic & Digital Media.
Kalyan is currently the Chairman of the National Education, HR & Skill Development Expert Committee of the Indian Chamber of Commerce as well as the Executive Committee of Bengal Chamber and Innovation & IT Sub-Committee of CII. He is also the Governing Body Member of Nabadiganta Industrial Township Authority (NDITA) & Vice President of the Sector V Stakeholders’ Association. Kalyan has served as the Jury for the CII Industrial Innovation Awards and is a Trustee of Sahaj Path, an initiative towards “Inclusive & Quality Education for All”.
Kalyan has also been a part of Government and Business Delegates to overseas countries promoting the “Make in India” & “Bengal Global Business Summit” initiatives.
Lead Agro Inputs
Asish HalderLead Agro Inputs M.Sc. Agro Chemistry, MBA Marketing
Asish has more than 15 years of field exposure in Rural Sales and Marketing, exclusively in Agriculture Input industry. In various capacities, he has lead zones and territories across geographies on Eastern Zone of India.
Asish has experience of working with both MNCs and Domestic Agrochemical giants like Syngenta India, Nagarjuna AgriChem, Dhanuka Pesticide as well as Godrej Agrovet.
In InGreens, Asish is looking after Agro Inputs.
M.K Azharuddin Middya
Manager – Agribusiness Operation
M.K Azharuddin MiddyaManager – Agribusiness Operation P.G – Integrated Rural Development & Management, RKMVU
Azhar has started his career with an entrepreneurial context by forming an organization immediate after completion of his P.G with the objective to serve fresh vegetables, fruits, and other agri-allied products to the end consumers direct from farmers’ field.
At InGreens, Azhar is responsible for coordination with the ground team to deliver different projects.
Lead Content Localization
Sudipta RoyLead Content LocalizationB.Sc. (Ag) - BCKV
Sudipta comes across as a unique blend of having special interest in Agri Entomology and IT. He has a vast 9 years’ experience in managing Kissan Call Centre (K.C.C) operations besides having experience in IT organizations. Sudipta loves playing cricket and watching movies on weekends.
At InGreens, Sudipta is responsible for curation and localization of content keeping latest local trends, methods and practices
East MedinipurE Medinipur
North 24 ParaganasN 24 Paraganas
Uttar DinajpurU Dinajpur
South 24 ParaganasS 24 Paraganas
Dakshin DinajpurD Dinajpur
As one of the first few Indian Mobile Governance start-ups, we re-engineer traditional government processes with technology interventions and bring rewarding benefits for both for citizens and Govt. Focus areas are Agriculture, Health and Education, three primary pillars of rural development.
While working on Rural and remote mobility space, we found our next orbit of growth in Assisted, Rural e-Commerce. InGreens is bringing unorganized rural business entities into an organized mobile marketplace for India’s largest consumer class, Villagers. Aggregating demand from rural hinterlands, enabling mobile payment and supplying with cost effective Omni-channel distribution is challenging.
We treat it as an opportunity!
With an aim to empower farmers with scientific farming knowledge, success stories, latest Agri innovations and on demand crop protection solutions on the field, InGreens has developed and delivered India’s first Agri G2C project for a state government. The project got selected as most beneficial and replicable project in other states during NeGP-A national conference.
Tier II & tier III towns are significantly contributing to the growth of Indian e-Commerce. A major chunk of expected 503 million Internet users by 2017 will be from rural India. InGreens is developing an m-Commerce marketplace to aggregate both rural demand (Farm inputs and consumer products/ services) and rural supply (Farm output).
Increasing per capita income and changing purchasing pattern in rural India is creating scope of growth for all sectors. While rural supply chain management is challenging, keeping track of distribution up to last mile retailer is difficult. InGreens rural enterprise productivity App, a mobility based solution, can allow FMCG/ Agri-input firms to track product movement beyond distributor.DistrictsMunicipal townsBlocksPanchayats
"Wealth is at the bottom of the pyramid! InGreens is enabling farmers to produce more, process more and market right to earn more. While higher rural disposable income will boost up domestic demand, InGreens assisted mobile marketplace will enable villagers to spend wise. "
Associated for m-Gov.
Associated for e-Gov.
Rural Innovation Fund
STEP IIT Kharagpur